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> He just kept wavering and wouldn't even consider doing any user testing or A/B testing on it.

That's why it's essential to pre-commit to a culture of testing everything. It's by far the best weapon you have against a founder with a terrible idea that they won't drop.




Funny thing was this place did espouse "test everything" except it came in the form of our Product leads "test only the things I don't agree with." Which of course meant we were using all of our testing budget on dumb things.




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