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> Theranos has been pitched as revolutionary without even mentioning the founder

That is false. Almost every profile of Theranos doubles as a profile of Elizabeth, complete with photo shoots of her in her signature black turtleneck (after all, there is no actual technology to be shown) and the statement that she's the youngest self-made female billionaire.




The black turtleneck itself is no accident or coincidence. It's a carefully calculated wardrobe choice meant to invoke images of the late Steve Jobs.


I think you may have meant evoke: http://public.wsu.edu/~brians/errors/evoke.html




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