Balsamiq's been a stand-up company. Doing non-profit web design, their core product was a little out of budget for us so they graciously donated a free copy, no questions asked.
Building a design blog is a great move since it helps focus customer feedback, sets future expectations and even hits their core target market: UX Designers. Looking forward to reading it.
Hi rama, Peldi here from Balsamiq. If you look at our page here: http://www.balsamiq.com/blogs/ you'll see that each blog is about very different topics, it would be too much to have it all together, plus one of the blogs is in Italian! :)
This way each employee has a sandbox in which to be great and gather a following of their own.
I think a big part of this blog will also be about sharing our process with you, being open about how we do design, what we’re researching, and discussing the process of vetting and designing features. We’re committed to sharing as much as we can, and what I intend to do is put my thoughts and most of my research out here so that you can understand how we’re approaching problem solving.
Great move! I'm really looking forward to getting that sort of insight into the the Balsamiq UX process.
Building a design blog is a great move since it helps focus customer feedback, sets future expectations and even hits their core target market: UX Designers. Looking forward to reading it.