Wow, while I'm still disappointed that this doesn't support EPUB, I'm impressed by the feature set. It's clear that the team that did product design is really starting to understand book readers and their needs. The price-point seems to be targeting more dedicated readers it seems, especially with "luxury" offerings like leather covers. My only gripe is that a lot of the touted features will probably only be available for a select few books. It's good to see that even though the e-ink technology isn't maturing that much, the software integrations are increasing. Though personally I'd still go for a Kobo because of size and compatibility issues. Fingers crossed for that experimental color e-ink to ever make a debut...