The design and added features look nice, but it's hard to believe they're charging $289 -- well over twice the price of the Paperwhite, which is a great e-reader itself. Makes me wonder if this is an artificially high price point meant to drive sales of the Voyage, which now looks comparatively cheap at $199.
You can always lower a price, but you can rarely raise it. And a high original MSRP lets them advertise a steep discount when the price does get lowered.
Interesting, it's kind of what clothing retailers have been doing especially in the past ten years or so. I think the access to more shopping options have led consumers to expect "large discounts" so maybe companies benefit from high original MSRP more than "pricing right".
Right. It's a $200 Voyage (overpriced already), with a better backlight system, and thinner plus a $90 leather battery case.
I think the price, relative to the Voyage, is reasonable.
I think the Voyage price, relative to the PaperWhite, is insane. I should know, I own one (I like it but wow it's expensive to buy those pseudo-buttons).