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Communities are choosing to use it largely because it's free, so I think it's fair to use the term in this context.



No, communities are choosing it because they think it's free. That's exactly why perpetuating the myth is such a bad idea. Just because people think that it is, doesn't make it so.


It is free to them. It literally costs them no money. That's why they're choosing it. They're not fussed about the cost to their users.

(I don't use Facebook and don't like when communities build on Facebook.)




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