HN has talked about ad-blocking, and about how that might increase the use of paid-for-content.
This article is a reminder that the paid for content needs to be clearly marked as an ad in the UK.
This article is from the Competition and Markets Authority (a non-ministerial department of UK government). But there has been enforcement action from other regulators too.
Notice that the vlogging guidance says the marking-as-an-ad needs to happen before the user clicks anything - a message at the beginning of the video is not sufficient.
This article is a reminder that the paid for content needs to be clearly marked as an ad in the UK.
This article is from the Competition and Markets Authority (a non-ministerial department of UK government). But there has been enforcement action from other regulators too.
Here's what the Advertising Standards Authority (an industry group) say about vlogging and sponsored content: https://www.asa.org.uk/News-resources/Media-Centre/2015/New-...
https://www.cap.org.uk/Advice-Training-on-the-rules/Advice-O...
Notice that the vlogging guidance says the marking-as-an-ad needs to happen before the user clicks anything - a message at the beginning of the video is not sufficient.