>> I don't understand why people fetishize names that much.
I think it's basically the same phenomena as "judging a book by its cover" and "can't overcome a bad first impression".
Our brains are constantly putting things in "bins" and these bins cost energy to move around. Looking at it from a minimization of energy perspective, it's basically because minds are lazy and need a way to quickly make decisions without arriving at everything from first principals.
The extent to which this is true or not (I think) has to do with levels of intelligence. Higher intelligence (or, related, neuroplasticity) allows someone to alter the structure of their brain at a lower energy cost.
Personally, I think this is why cognitive dissonance is often accompanied by anger because the brain literally just realized how much work it would be to rewire a mental model to account for such dissonance and would prefer a way to avoid it, hence fight or flight.
I think it's basically the same phenomena as "judging a book by its cover" and "can't overcome a bad first impression".
Our brains are constantly putting things in "bins" and these bins cost energy to move around. Looking at it from a minimization of energy perspective, it's basically because minds are lazy and need a way to quickly make decisions without arriving at everything from first principals.
The extent to which this is true or not (I think) has to do with levels of intelligence. Higher intelligence (or, related, neuroplasticity) allows someone to alter the structure of their brain at a lower energy cost.
Personally, I think this is why cognitive dissonance is often accompanied by anger because the brain literally just realized how much work it would be to rewire a mental model to account for such dissonance and would prefer a way to avoid it, hence fight or flight.