What fucking media and marketing are you even talking about? I am a Tunisian citizen and I have never heard of this guy until these last couple of days.
Give it up. I left out an important part in my original post: this guy only got media attention in America. No media attention in the Arab world, because being a Google employee didn't make his sacrifice any more significant. The European media had enough sense to not focus on this guy either. Only the insufferable mainstream American media is self-centered enough to push the narrative that an employee of an American company was instrumental in the Arab Spring.