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Makes sense. But how can a Kickstarted project be a loss leader? Or are they bootstrapped, and using Kickstarter funds to subsidize loss?



>>how can a Kickstarted project be a loss leader

Looks like some combination of padded shipping prices, plus sales of accessories that appear to actually be priced above cost. (PocketChip, VGA, HDMI, etc).

So, you can pledge for just a $9 CHIP, but they are subsidizing the losses there with the other pledges + shipping margin.


Maybe it'll only be available in a $40 CHIP starter pack, which will include the CHIP, a $3 power supply and $10 of cables and various knick knacks you can play with.




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