Everyone, including the author, is missing the point of lets plays...
They aren't monetizing the game... the game is largely secondary... i find myself (and others i've asked today about this) tend to follow youtubers or streamers, not games. Its the personalities that earn the revenue, the game is just a talking piece...
He did specifically call out Let's Plays that just run through the game with little to no commentary. Though I suspect those might have less views than ones from the more popular streamers.
They aren't monetizing the game... the game is largely secondary... i find myself (and others i've asked today about this) tend to follow youtubers or streamers, not games. Its the personalities that earn the revenue, the game is just a talking piece...