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Here is the fundamental problem for Apple WRT new iPhones:

https://www.youtube.com/watch?v=8eSrdgTHhK0

The processing power wall. The difference in processing power is extremely negligible between the latest models. What application are you going to be running on your phone that needs more power than the A7/A8, which can load webpages almost instantaneously? More processing power at this point seems like it will only be abused to allow sloppier code to slip through the cracks.

Additionally, innovation in the app ecosystem is basically dead to me at this point.

Differentiation through size, color, camera stabilization, 3D touch, fingerprint reader, lower price point, etc. is cool...but not really $500 cool to me as a user who would like (more than) 64gb on a phone.

It's also interesting that they are still pricing the phone at $400 and not really making it an accessible play for growth markets where Android reigns supreme...maybe we'll see another "C" version made of plastic that will continue Apple's push into the lower-price-point markets. Interested to see if the tradeoff of market share for product focus and brand value is worth it in the long run, and how the market reacts.




Paradoxically, increasing processing power actually improves battery life, which is one of the most important features of a smartphone. If the CPU can finish its tasks extremely quickly, it can spend more time in a low-power state. Also shrinking transistors usually causes both an increase in performance per watt and a reduction in the number of watts used.


They will milk the cow as long as possible, since getting cash is probably the safest path to high innovation by funding their R&D labs nicely.

In my mind the only innovation is to make software invisible, which would somehow lower the visible value proposition of devices.




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