I think the problem is that for most ads, impressions are the bulk of your value... | Hacker News

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kazagistar on March 20, 2016 | parent | context | favorite | on: Thank you for ad blocking

I think the problem is that for most ads, impressions are the bulk of your value. For example, a company might advertise so that when you do actually need their service, they come to mind first.

Grishnakh on March 20, 2016 [–]

For ads on TV, billboards, etc., that's true.

For web ads, I thought that most places had given up on charging by impression, and only charged by click-through.

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