I often wonder if ads are worth the trouble for most advertisers. Sure ads on Google, when I'm already look for a product makes sense, but besides that, I doubt they are worth the money and effort.
Most companies seems to advertise online, because the competitors do and you can't prove that they don't work. A large number of advertising sponsored sites would have to reevaluate their business model, if the people moving physical goods decide that ad-networks aren't worth the money. Sadly the only alternative seems to be some sort of micro-payments, which have yet to materialize.
Online ads, including targeted ads, isn't something I have much faith in. I have yet to see it work, outside search engines.
Most companies seems to advertise online, because the competitors do and you can't prove that they don't work. A large number of advertising sponsored sites would have to reevaluate their business model, if the people moving physical goods decide that ad-networks aren't worth the money. Sadly the only alternative seems to be some sort of micro-payments, which have yet to materialize.
Online ads, including targeted ads, isn't something I have much faith in. I have yet to see it work, outside search engines.