Ah, but you are conflating ads and trackers, which is exactly the root of the problem. I'd be more than happy to view the ads, I might even click on them. But I point blank refuse to be profiled/tracked/long term cookied/finger printed and served a side of malware to boot.
But people fight the trackers by installing adblockers, because lets face it, the biggest offenders are ad companies. And all ad blockers are in whitelist mode by default, and nobody cares enough to turn it to blacklist mode, as a result the guys who display tasteful, unintrusive, non tracking ads, get caught in the crossfire, and the go to argument by these people is "It's my right to block anything I want." but in another breath they're complaining because a company decided that if you block their ads, they're blocking you.
Yes, but I think it is a step (or rather several steps) too far to blame the users here. The advertising industry decided to take what it could so here we are today. Web properties have had ample time and opportunity to dial up the heat on the agencies and the ad-tech companies to stop this all from happening but the money was just too good.
So now the unintrusive, non tracking ads (the good guys, if you wish) will be lumped in with the rest, because they are a very small fraction of the total and people that have finally had enough of all this can't be bothered to be precise enough about how hard they slam the door.
And I'm not complaining about companies that block me because I run an ad blocker, I couldn't care less, their loss, not mine, there is enough content out there that you couldn't consume it in several lifetimes if you wanted to.
I would just like to say I enjoyed this discussion. Most people don't like my stance on adblocking (I'm not totally against it, I use and love uBlock Origin) and it usually ends up with me being downvoted to oblivion for having an alternative opinion.
That is the problem here.