That's great, if you want personal recommendations.
But I do not. I want a choice, the choice to share my data and have personal recommendations, or not share anything and have generic ads. But no one give me that choice, so I have to take it by "hiring the bouncers"
This is the direction we should and, I predict, we will be headed. Personal recommendations and analytics should be optional and opt-in. The EU cookie law is a step in the right direction but the reason it's so clumsy is because cookies for now are opt-out.
The way to get there is to separate the browsing/shopping process from the tracking/recommendations. Instead of bouncers we should have personal shoppers. The majority of people I speak to have no problem with trackers so there is no reason not to make it more transparent where users can choose which data they want to share and for what purpose.
I've never seen a single site with the EU cookie warning saying "click here if you're ok with cookies, or click over there if you'd rather we didn't use them." It's always "click here to proceed with cookies, or fuck off."
As it should be. It's none of our "right" to visit any particular site. The person who sets up the site gets to identify the terms of use - since they're the one footing the bill for it.
If you don't like it, that's your prerogative - you can go somewhere else. If enough people do that, the person who owns the site loses out. But I can't see why it's not entirely within a provider's rights to say "if you use our service, you must agree to X. Otherwise, Y."
I think a better use of resources than the clunky EU cookie law would be to say "sites can analyze what visitors do on their site - but only there." Then it's truly opt-in (by virtue of using the site), and sandboxed. There's no "following you home" - the site owner would only have access to what you do on their site.
Opting out by not participating is approaching impossible, and doesn't send a visible signal to site owners. There will never be "enough people", but that doesn't mean the issues are not important. If the minorities who notice problems (missing wheelchair ramps, lack of braille on signs, ambiguous color indicators, gross violations of privacy) are silenced and ostracized, we all suffer.
But I do not. I want a choice, the choice to share my data and have personal recommendations, or not share anything and have generic ads. But no one give me that choice, so I have to take it by "hiring the bouncers"