Putting on a conspiracy hat for pretend, the whole thing is clearly all a big PR scheme to get Google the brand better name recognition and improve their position in Asian markets.
That's not a conspiracy theory - I think everyone agrees this is as much a publicity stunt as a true test. Unless you're suggesting they bribed Sodol to lose?
However, they won't make it such a big PR focus. (And even if they stop, other people will implement the same ideas.)