> Blogging isn't reporting, as plumbing isn't carpentry
Care to qualify that with something that even makes that analogy work? Blogger and Reporting are almost meaningless words. Some of the best reporting in technology would also be called a blog. Mary Jo Foley is a great example and re/code with Walt Mossberg and Kara Swisher.
zdnet.com isn't even a blog it comes from ZiffDavis originally a print magazine firm's first effort to come to the internet. zdnet is owned by CBS Interactive.
Steven J. Vaughan-Nichols isn't a blogger the guy has been around since the 1980s reporting on technology. https://www.linkedin.com/in/sjvn1