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> Apple is actually innocent here.

Ok, I get that they were going up against a monopolist who appears to be dumping. In what world does responding to that by building a cartel of suppliers engaging in monopolistic behavior to raise the pricing above the price of physical books and fix the pricing across all retailers turn into "innocence"?

We as consumers are worse off for what Apple did here.




I'm not so sure that ever came to pass. I think all Jobs was saying is, if you don't adopt agency pricing, the value of your goods will be artificially low. If you adopt agency pricing, you can keep it high (that is, the same as physical).




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