That seems like an excellent place to put an engineer to work improving the marketing. It is really shockingly easy to put a pipeline between the product and marketing rather than treating them as two ill-fitting bits grafted onto the Frankenstein monster that is the company. For example, your company has nigh-omniscience regarding the value they're getting from your product. Your company wants to ask them for a sale (the renewal). Combine both of those into one email: you should renew this because you saved 47 photos with us, saving you several hours and loss of precious memories like Cousin's Wedding and Study in Violet #8. Did we mention it is only $PRICE? (Obviously, handle with care, particularly for regulated industries.)
I spent $250 on MailChimp credits this morning because email marketing is printing money at the moment. Previously customers received a hints & tricks followup email 1 day after signup (if they asked for it). I tweaked that a bit so the computer watches their activity in the first day and customizes the subject line to fit their interest. That took thirty minutes of work to double open rates, which helps retention considerably and ultimately leads to more sales.
Back to Evernote for a second: they could also probably make serious money by A/B testing obvious candidates for improvement on their front page and their purchasing page. Revenue per user is not a fixed number if you start doing conversion improvements.
I spent $250 on MailChimp credits this morning because email marketing is printing money at the moment. Previously customers received a hints & tricks followup email 1 day after signup (if they asked for it). I tweaked that a bit so the computer watches their activity in the first day and customizes the subject line to fit their interest. That took thirty minutes of work to double open rates, which helps retention considerably and ultimately leads to more sales.
Back to Evernote for a second: they could also probably make serious money by A/B testing obvious candidates for improvement on their front page and their purchasing page. Revenue per user is not a fixed number if you start doing conversion improvements.