Note in the USA, Verizon does not ding uses of their data cap if they use Verizon's video content Go90, however it does if the users use YouTube. It is interesting that in India the net neutrality has been taken to a much higher degree than in the US itself.
But I don't think what India did is a bad thing in the long run(even though the acceleration of people moving to use Internet for first time will get hurt a little bit in the short term)
As stated above, even Facebook themselves couldn't point to a single user that for to internet for first time using the free basics campaign. People who want internet and a smartphone required to connect to internet can already get to internet. On other end, people don't have a smartphone to access the free basics program and Facebook doesn't solve that problem. Facebook is jsut trying to get more people to use Facebook by giving access for free and bundling a few low usage apps people rarely use in name of charity