I think you'll find that the NeXT logo was designed in a similar fashion, and that many high end brands get this kind of input into their logos and branding.
Call it snake oil? Probably, but at least a multi billion dollar brand can answer the question "Why does the swirl look like that?".
Just give me the multi-million dollar logo contract so I may give you the snake-oil design document which justifies my multi-million dollar fee for the snake-oil design document!
Call it snake oil? Probably, but at least a multi billion dollar brand can answer the question "Why does the swirl look like that?".
And only $1 million? That was _cheap_!