The numbers are seemingly tossed about without all those pieces you need to add it up. It reads more feel good we got an investment to sell you than actual talk from a home builder. The costs completely ignores the costs of land and ongoing taxes as well. Besides issues with neighbors they are likely going to need to get all new zoning as this price point won't support larger lots.

I am all for good priced construction, groups like Habitat for Humanity would benefit too, but to ignore known savings and counter with "jobs" and such without quantifying it all comes across as a late night infomercial