> I've always felt that Mozilla should rebrand Firefox as simply 'Mozilla'.
And throw away the last bit of brand recognition they have? Actually, they plan to do the opposite: call unrelated products Firefox Xyz because that's the brand that people know.
Firefox (then Firebird) should have been Mozilla Browser, and Thunderbird should have been Mozilla Mail [1]. The codenames proved to be quite catchy though.
> Normals seem to consistently mangle Firefox as 'Foxfire' among other oddities.
Meanwhile in a parallel universe, normals consistently call Mozilla Browser the Godzilla Browser.
That's the default response right? I've thought about that, I just wonder if the current branding is an uphill battle, or was it the right choice? The regular users know what they're using and the day it updates to Mozilla with the new logo would generate some news and probably many people who left for Chrome to try it again. I don't think it's even been considered for the reason you state.
But if it were attempted, the Electrolysis launch would be the time.
And throw away the last bit of brand recognition they have? Actually, they plan to do the opposite: call unrelated products Firefox Xyz because that's the brand that people know.
Firefox (then Firebird) should have been Mozilla Browser, and Thunderbird should have been Mozilla Mail [1]. The codenames proved to be quite catchy though.
> Normals seem to consistently mangle Firefox as 'Foxfire' among other oddities.
Meanwhile in a parallel universe, normals consistently call Mozilla Browser the Godzilla Browser.
[1] http://www.actsofvolition.com/files/mozillabranding/