> ... makes visitor analysis literally impossible without joining the Google Analytics dragnet,
Google Analytics does not give you referrer information from Google search. They keep that to themselves regardless of if you use their analytics software or not.
The only things they do is (a) integrate with webmaster tools which you can use without Google Analytics to give you general search term aggregates and (b) integrate with Google Ads to show your campaign performance, which any other analytics service can do as well.
Google Analytics does not give you referrer information from Google search. They keep that to themselves regardless of if you use their analytics software or not.
The only things they do is (a) integrate with webmaster tools which you can use without Google Analytics to give you general search term aggregates and (b) integrate with Google Ads to show your campaign performance, which any other analytics service can do as well.