> It’s early days, but the new technology has the potential to reduce the size and weight of mobile phones in which cameras are currently dependent on thick and heavy lenses.
Maybe by comparison to this, but hardly anyone cares about the size or weight of their phone camera lens.
I like to think that's more due to the total thickness of the camera unit, not so much the lens. That, or the required distance between the lens and sensor. Either way, it's a bad design decision, one they're embarrassed of themselves (it's edited out on sideways images of the device on apple's website)
Maybe by comparison to this, but hardly anyone cares about the size or weight of their phone camera lens.