> My partner Brad became obsessed with the strategy and go to market and told Dave Morgan, the founder and CEO, that he was “working too hard and getting nowhere” and encouraged him to rethink his strategy. Ultimately Dave decided to flip the go to market model to an ad network and within a year the business exploded and it sold a few years later to AOL for something like $275mm.
Are there good startup-oriented books on go-to-market strategy, distribution channels and business models? E.g. should startups choose business models that are compatible with existing strategy in companies that could aquire the startup?
If you search for things like 'marketing channels map', there are plenty of results. But it's more important to have a few key tactics that play into your strategy, and then your engagement with the rest of the marketing channels is going to be pretty generic for most businesses.
And I don't think there is an authoritative encyclopedia of business models, or at least there wasn't the last time I looked into it.
> an authoritative encyclopedia of business models
Yes, such a high-level overview would be valuable, if only to provide business model names/types for web searches. Along those lines, there is a small book called "The Decision Book: 50 Models for Strategic Thinking", oriented to individual decisions. Each model receives a introduction and illustration, http://www.amazon.com/The-Decision-Book-Strategic-Thinking/d...
Are there good startup-oriented books on go-to-market strategy, distribution channels and business models? E.g. should startups choose business models that are compatible with existing strategy in companies that could aquire the startup?
List of software revenue models derived from a Fred Wilson post, https://gist.github.com/ndarville/4295324
OSS business models, https://en.m.wikipedia.org/wiki/Business_models_for_open-sou...
Across many industries, https://en.m.wikipedia.org/wiki/Category:Business_models