You cited one defunct app that never went anywhere as evidence of an advertising bubble?
While I definitely think display and video CPMs are overvalued compared to what they drive (which attribution solutions will help correct), there is strong measurable value that Google, FB and Bing are delivering from a post-click measurement standpoint. But let's just conveniently ignore these companies that drive billions in revenue for their customers.
It is not. You are citing a single example of one company that got seed funding from a few investors who are not top tier players.
Your point provides zero evidence to a bubble in the advertising industry, which is a behemoth filled with established players driving measurable value for their customers.
While I definitely think display and video CPMs are overvalued compared to what they drive (which attribution solutions will help correct), there is strong measurable value that Google, FB and Bing are delivering from a post-click measurement standpoint. But let's just conveniently ignore these companies that drive billions in revenue for their customers.