I know, right? TechCrunch has such an extensive history of creating brilliant, usable interfaces?
But you're wrong. This doesn't have a niche. This is going to replace many, many niches. This is going to be what people buy instead of laptops. Unless I'm a hardcore user that needs pro tools, this will do everything I want a computer to do. And it will do it sexier, and sleeker, and it won't have any of the rough edges that my laptop does.