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I had no idea this was a phenomenon, but I definitely plan on getting one of those shirts and coffee cups.



Me neither. As I was reading the article I at first assumed the story was a spoof. The St. Murray candle picture is hilarious in its own right. There is something about his exasperated resignation that is akin to the suffering of catholic saints.

As I read more I came to understand that the public, including BM himself, have appropriated his persona and are doing mash-ups with it. Very nice.




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