>That must be the most frustrating/annoying thing in the world.
Yes, and sometimes it gets even more frustrating when you get rejected for some minor issue like "the app name in the help menu is mis-spelled". An issue that takes you 3 minutes to fix and re-upload. And then you need to wait another 7 days. (If you're unlucky they find something else for 7 days more of waiting time).
If they're doing that level of scrutiny a million times, they should have released a tool (or even built it into Xcode); something like "Consistency Checker".
It's silly of them to reject apps entirely over checks that anyone could do in advance, if only they knew what to look for.
Not only would it be nice, but if such an application exists internally at Apple, and they released it with Xcode or something, then perhaps developers could integrate it into their testing infrastructure. If that chain of events happened, then it could bring up the consistency of Apple-centric OS 3rd party software, all the while decreasing time that updates spend in review. This sort of change could be a huge win for Apple, iOS/OSX Developers, and iOS/OSX users.
Yes, and sometimes it gets even more frustrating when you get rejected for some minor issue like "the app name in the help menu is mis-spelled". An issue that takes you 3 minutes to fix and re-upload. And then you need to wait another 7 days. (If you're unlucky they find something else for 7 days more of waiting time).