A couple of things I don't like about clothing startups is that they don't go after my demographic that has a problem, the cost of the products are way too high and they have an assumption that people have fashion sense.
For example my problem is that I have not-so-lovely male gyno and I produce sweat stains on my T-shirts at a particularly high rate (such that when I find a shirt that fits and looks right its ruined in a couple of months). Thus I like the idea of customizing a piece of clothing but I just can't see how you could make it cost effective given I want to use different materials and cuts. Not to mention I want you to pick a good fashion for my body type.
If the company went after a particular niche.. like shirts for ugly dudes to make ugly dudes look better instead of rich good looking young hipsters.. I might be interested :)
I have always been fascinated why fashion labels make equal numbers of each size (XS, S, M, L, XL) when this does not fit the distrubution of sizes of the population. It is even worse with pants where 36" & 38" sell out instantly, but there is always a 24" in the sale bin.
For example my problem is that I have not-so-lovely male gyno and I produce sweat stains on my T-shirts at a particularly high rate (such that when I find a shirt that fits and looks right its ruined in a couple of months). Thus I like the idea of customizing a piece of clothing but I just can't see how you could make it cost effective given I want to use different materials and cuts. Not to mention I want you to pick a good fashion for my body type.
If the company went after a particular niche.. like shirts for ugly dudes to make ugly dudes look better instead of rich good looking young hipsters.. I might be interested :)