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I think illustrating it might let you see the difference between family-like (see essay) and cult-like. Jobs ran Apple like a cult. According to Woz, Pirates of Silicon Valley is only movie that represents he and everyone else accurately. It a budget movie but great at showing key figures and moments in Apple vs Microsoft. It also depicted his ability to brainwash and control people in cult-like fashion.

Best example https://www.youtube.com/watch?v=yG4DvM0wxdk

So, maybe the scene above will illustrate the difference between cult-like leadership and leadership that's more like a family. If anything, the essay just describes a down-to-earth, genuine, tightly-knit approach to business and evaluating business partners. There's many companies like that albeit not as famous as YC. You don't see people suing them, writing exposes, and alleging all kinds of abuse like with the cult-like companies. Huge difference.




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