> One reporter gives a bad slant to a story and that is enough to make you give up on setting up and getting other PR? What am I missing here?
Character? It's clear from PG's essay that she hates being in the limelight. What was very likely her worst fear about doing PR happened straight away. It's completely understandable that an incident like that would have had her just back away from it all as fast as possible. Especially when it's something she doesn't have to do.
Hey. I also hate being in the limelight. But if it's good for business I get over it and have. Just like I get over many things that I need to do in business to make it work. (I have cleaned toilets and done grunt work and still take out the trash. I do things with my wife in personal life that I hate to do in order to have a good relationship as well as I am sure everyone does).
It is not good for business. Journalists almost invariably corrupt any message one is trying to deliver. The return, on time and energy invested, ranges from "very poor" to "negative". It is the worst kind of market engagement, rarely attracting more than a herd of tyre-kickers. Good luck generating qualifiable leads from press coverage.
Sorry to hear that Jessica learned this the shittiest possible way. I had it easier, being simply misquoted on two occasions and seeing the pattern.
NB: Analysts are slightly better, because they take time to understand market structures, technology trends and value chains. This is because people pay them for information, rather than for column filler. It is not a coincidence that really good PR people move up to AR where they may actually see some benefit for their efforts.
Some people like climbing mount everest, others like giving speeches, others still like flying planes, driving fast cars.
You have 5 fingers on your hand and they are all different sized. Expecting them to all be the same is imbecile.
Character? It's clear from PG's essay that she hates being in the limelight. What was very likely her worst fear about doing PR happened straight away. It's completely understandable that an incident like that would have had her just back away from it all as fast as possible. Especially when it's something she doesn't have to do.