About Mozilla - I have an impression that they put their own interests (product popularity) somewhat above user interests.
Yet, as long as everything doesn't end up with some Mozilla-specific partnerships or highly proprietary (in a sense of uniqueness, not source code availability) solutions that are hard to use for anything but FirefoxOS, I think you're right.
Add/Edit: although - in reference to your original comment up the thread - I'd wont say "instead". I think it's what felt wrong to me and got me confused with what you had suggested.
In my opinion, popularity of Mozilla products in itself is in the best interests of most users, directly and through positive externalities. Minor transgressions like Pocket integration are a petty reason not to support Mozilla and their mission as a whole.
You may not like Mozilla and that's ok. But you still should support them as Mozilla's interests are mostly aligned with the interests of the users.