Frankly results like this are inevitable from either the courts, or congress if advertisement companies continue to refuse to self regulate in a reasonable way.

The only reason its not a bigger issue right now isn't because "nobody cares, privacy is dead!". It's because people for the most part do not understand the mechanism.

Explain exactly how ads track you to common people, just how many do you suppose will approve and be comfortable with the arrangement?

The entire industry is built on sand.