This is the tech Holy Grail. Get rid of that expensive development team and let marketing "do something up".

Just ... not ... gonna ... happen (for any reasonable definition of "app").

I think most of us remember the DreamWeaver days of WYSIWYG editors. Products like squarespace have been hugely influential, I'm the type who would normally nope out of using such a product but I've recently become an advocate for the better ones in a number of situations.

Will it take over like they said it would ten years ago? Hell no. Will it gain more market shares as people apply it to the right problems? I think so.

True, I think there's been a trend towards less programming for specialized applications. But in a way you're making my case for me anyway: If what you are saying is true then the fabulo.us claim of being "the first" is false regardless.

Sounds not hard to sell to the technically-unsavvy at all. Their new product actually seems much smarter than the old.

Unfortunately it does sound an easier sell, I hear the frustrated screams of future developers being birthed.