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> The rest of it is gimmicky fluff about how Pantone has become a pop culture thing (not that I've noticed -- and I worked with Pantone colors for years when I did print work -- but apparently in some places).

Not quite a huge thing, I'd say, but you can easily find Pantone color cards for children, as well as Pantone iPhone cases. And I live in a country where nobody cares about design. :)




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