Pantone just sells color samples. An authority on color is the Color Association of the United States.[1] They issue "color forecasts" as to which colors will be "in" next season. This used to matter more when the US had a clothing industry.
They also used to orchestrate the color cycle of consumer electronics, from grey to beige to black to white and back again. (You thought that happened by accident?) But they no longer have enough clout to do that.
Who decided the move to rose gold? It seems like Apple released that color at exactly the right time, so I thought it was a fashion industry decision they had bought access to.
They also used to orchestrate the color cycle of consumer electronics, from grey to beige to black to white and back again. (You thought that happened by accident?) But they no longer have enough clout to do that.
[1] http://www.colorassociation.com/pages/6-forecasts