Google app invites is a smooth flow, but not designed for high performance. Selecting a bunch of friends from a list is just better. I haven't seen much data here, but some growth community forum posts agree with this intuition.
Their contact rankings are good though. Not FB level insight, but good
With Facebook and Apple effectively owning a number of viral channels on mobile, I wonder how you think of the larger problems of channels in general. It's not like the past when a multi-friend selector was easily available. Will you guys be integrated with the chat platforms (FB, WhatsApp, WeChat, etc.) or do you think old school is still cool?
Plus this is totally open sourced: https://github.com/YesGraph/ios-sdk