These are called 'urlBeacons' iirc.

Eddystone has a couple different modes. One of them is to transmit a URL, but beacons can also be configured to transmit a UID. Not all Eddystone beacons will be transmitting a URL.

That said, I believe Physical Web does use the Eddystone-URL mode.

Spec: https://github.com/google/eddystone/blob/master/protocol-spe...