They've dedicated whole chunks of keynotes to talking about how the new batteries are integrated with the chassis. Obviously, most of their customers don't care, but then: you can say that about this story too! Most people just take their laptops back to the Apple Store when they want anything changed.
> Most people just take their laptops back to the Apple Store when they want anything changed.
Yep, and this would still be true if the laptop was more serviceable. Most people don't change the oil on their car either even if it relatively easy. In fact most people don't even put air in the tires and instead rely on getting that done during quarterly oil changes!
If you could make a car more fuel-efficient, faster, or less polluting by making it difficult to change the oil yourself, that would be a valid tradeoff. Maybe you'd keep buying Volkswagens so you could enjoy the DIY, but it would be weird to try to make a consumers rights case out of the manufacturer who took the other side of that tradeoff!