Company allows others to build cool things on top of it. Sounds good. Then others start making money from the stuff they build but Company isn't really making money and the others are selling because they are filling in Company's deficiencies around their product.

So how do you fix it so Company makes more money? Kill the others. That's why the first wave of stuff died on Twitter's platform.

So what's different now? Has Twitter figured out how to make money and fill in the gaps in Twitter? If they have then this could end up working out. If not, how could things be different this time around?

Color me skeptical.