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it's quite bold, and I applaud the management for not shooting it down, especially considering their initial front page was very jarring to looking at. But they've refined the design quickly to get to where it is now.

The Specials page like the one OP posted particularly nice, and it's just an FU to the prevailing sterile flat white design. The irony is, there has never been better time to use dropshadow, gradients, and transparency via CSS. But nobody is using it.




> there has never been better time to use dropshadow, gradients, and transparency via CSS. But nobody is using it.

Just because you can do these effects doesn't mean you should.


I agree, but people are deliberately not using them at the expense of good usability because that's the trendy design.


Many people are using them, just more subtly than you might think. Projects like Google's material design may seem 'flat' to the lay person, but it's full of delicate transparencies, animations and shadows. It's leveraging the technology, but in a very understated way.

Examples here: https://www.google.com/design/spec/components/bottom-sheets....


yup that's a great example. It's definitely step it the right direction to neutralize some of the extreme flatness we've seen.




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