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I thought that too re: laptops until I bought an Apple. The major downside of owning one is the price, and that's the worst downside you can have. There is also the support (I'm sure I'll blog about our company's experiences with that eventually) and the fact that virtualization is expensive (requires windows + parallels) and still imperfect.

iPhone isn't saturated, but I'm still bearish on that. And extremely on the TV. Cable VOD has a box in everyone's home already.



A high price tag on the product is the least worst downside you can have if the margins are high. You can always lower the price, but you can't improve the product in other ways if you lack the expertise.




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