While quite a lot more women used the service then the analyst initially thought, it is still true that AM did a lot to encourage men to pay them based on contact with fake accounts, and it apparently worked: http://www.gizmodo.co.uk/2015/09/one-chart-that-shows-how-mu...
Indeed. "What I have learned from examining the site’s the source code is that Ashley Madison’s army of fembots appears to have been a sophisticated, deliberate, and lucrative fraud. The code tells the story of a company trying to weave the illusion that women on the site were plentiful and eager. Whatever the total number of real, active female Ashley Madison users is, the company was clearly on a desperate quest to design legions of fake women to interact with the men on the site."
Ashley Madison was still a sad, exploitative scam.
