IMO, that has always been the problem with environmental issues. For the past thirty years or so everything has been focused on this massive yet fuzzy future catastrophe rather than the real, specific, less "critical" damage being done now. Thing is, addressing the latter will pretty much address the former as well.

Activists insist on framing their message in terms of the former, though, even going so far as to claim focusing on immediate local effects is "missing the big picture".