Exactly - I have worked with countless new small businesses starting out on the web, all with genuine products and services, and all of them find it really challenging to gain traction.
Often Google's model of SEO with the importance placed on backlinks and unique content does little but serve the plumber who does less actual plumbing and more trading links or writing keyphrase-laden blogs or whatever else.
> Exactly - I have worked with countless new small businesses starting out on the web, all with genuine products and services, and all of them find it really challenging to gain traction.
There are two sides to this coin. You could argue that they have a hard time gaining traction because they aren't advertising. But I'm arguing that they are having a hard time gaining traction because other people are advertising.
> Often Google's model of SEO with the importance placed on backlinks and unique content does little but serve the plumber who does less actual plumbing and more trading links or writing keyphrase-laden blogs or whatever else.
Often your model of advertising does little but serve the plumber who does less actual plumbing and more buying ads.
Just because Google also fails doesn't mean that ads are a successful way to find information. Ads and Google's search can both be bad heuristics.
Often Google's model of SEO with the importance placed on backlinks and unique content does little but serve the plumber who does less actual plumbing and more trading links or writing keyphrase-laden blogs or whatever else.