You are absolutely right. Abusing clients is not acceptable. I just wanted to start discussion from publisher's point of view. I am just trying to ask if it is fair to punish people for bad attitude of ad networks. If it is than another solution shall be proposed and forcing people to create native apps is not one of them.
edit: additional comment
> I am just trying to ask if it is fair to punish people for bad attitude of ad networks.
Publishers should ask themselves whether they are in the business of providing quality content to consumers, or in the business of sharing revenue with advertisers. Deciding which side of this line they fall on will help them make the right choices.
> if it is fair to punish people for bad attitude of ad networks
Site operators choose the ad networks they use, so yes, it is fair to 'punish' people for choosing to affiliate themselves with bad-actors.
> than another solution shall be proposed
Non-invasive analytics (i.e. a single company logging who visits its own site(s) using Piwik or OWA) are generally not blocked, and non-tracking ad networks needn't necessarily be blocked on privacy grounds.