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Google "Starting a business". You'll notice the first page results don't lead you to YC, Techstars, Hackernews, or anything (loosely) startup related.

You have to know what to search to land on HN or some other popular startup site. My point (and argument) is that most minorities don't know about YCombinator, HackerNews, etc; partially because most live in a non-startup, tech-oriented community. And searching for reasonable keywords like "start a business" isn't a direct invite to the world of startups.

This is why outreach is important. We need to key certain demographics into the startup world via outbound.

Put it this way, there are 50 states in America and the areas with the least amount of blacks/hispanics are where words like "startup" is king (and vice versa). Until then, outreach is vital until certain demographics pick it up at scale.

two cents. More theory than facts.




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